Nintendo’s foray into the world of mobile gaming is as interesting as it is confusing. The titles that the company has released so far rely on different approaches for monetization, and some of them have not resonated too well with certain users (Super Mario Run, anyone?). Fortunately, there seems to be a method to this madness, and Nintendo President Tatsumi Kimishima recently revealed what is the desired effect from the endeavor.
In an interview with Time Magazine, Mr. Kimishima discussed the strategic importance of Miitomo, Super Mario Run and Fire Emblem: Heroes. Each of the three games were elaborate experiments with different objectives. The 18 million downloads of Miitomo proved that Nintendo characters are interesting to the mobile audience, while the vastly different monetization techniques in Super Mario Run and Fire Emblem: Heroes were used to determine the best way for gaining income from users.
The results from these “probes” have been encouraging