to get you addicted. Titles like Candy Crush, Angry Birds and Clash of Clans use various different methods to keep you playing and spending money while you’re at it.
Limited lives, near-infinite amounts of levels and pay-to-win mechanics are undoubtedly great hooks that game developers use for the monetization of their products, but their inclusion almost always displaces the sense of gratification that derives from beating a level or achieving a high score with skill and reflexes.
You might call me nostalgic, but people who grew up with Contra, Mike Tyson’s Punch-Out!! and Mega Man understand the basic concept