Planet Earth II is a massively popular documentary by the BBC. It aired in the UK last year, but it will just be making its way to BBC America. As a method of cross-promotion, Snapchat and BBC have teamed up to bring some exclusive footage to the mobile app.
Snapchat will be streaming short Planet Earth II episodes, each between 4 and 6 minutes long. They will debut on February 17th, a day before the full first episode of the show hits TVs across America. The Snapchat will cover the same topics as the main series